Press: Bone Fish Ltd joins forces with SpectrumX Co.

White label dating provider Bone Fish Ltd joins forces with psychometric testing enterprise SpectrumX Co. Ltd to launch “The Personality Profiler”


March 20, 2008

Bone Fish Ltd, (www.bone-fish.com) the world’s first ever FREE provider of white label dating solutions with a membership base that spans the globe of over 3 million, has partnered with SpectrumX (www.TestsOntheNet.com) to expand its ever-increasing portfolio of affiliate products.

In the coming months, Bone Fish Ltd will not only offer its affiliates immediate access to a niche database of members, a comprehensive site builder, technical assistance, customer services and accounts management, but it will also offer the option of incorporating a fully-branded personality profiler into its affiliate dating and social networking sites – and at no extra cost.

The Personality Profiler, which is based on the works of Carl Gustav Jung – the distinguished Swiss psychiatrist and originator of Jungian Psychology – is a highly acclaimed and accurate scientific model for analysing personality and behaviour. It helps individuals to establish and build upon relationships with others, and as a result, over time has become extensively popular for use in business, education, recruitment and governmental institutions. With the integration of this value-added service into Bone Fish’s more than 15,000 affiliate sites, the fully-customisable white label programme is set to offer networking individuals more accurate and more precise member profiling and auto-matching. As such, Bone Fish Ltd feels that a pioneering feature of this kind will allow affiliates to experience a boost in traffic, membership sales and member retention – and following this, an increase in commissions.

To develop this psychometric and psychological profiler, SpectrumX has worked alongside the world-renowned Psychological Research Foundation to incorporate a number of scientific factors – and the result is a product that is more extensive and more consistent than most other profiling tests on the World Wide Web today. What’s more, unlike competitor ‘character profilers’, this is one of the few behavioural assessments that provides the test-taker with an unadulterated report of their own personality type, whilst at the same time providing a meticulous overview of the traits and character types that are most likely to result in successful “member compatibility” matches.

Admittedly, Bone Fish Ltd is not the first collective of online dating sites to offer its members a personality profile tester such as this – however, it will be the one of the first to offer a feature that provides invariably accurate results that prove to be productive and very precise for each and every search.

Bone Fish Ltd is proud to hold the exclusivity for the Personality Profiler in the white label dating sector, and expects that this feature will give the company an even more solid and competitive edge in terms of service and product portfolio for both members and affiliates.

Bone Fish Ltd continually strives to offer its partners a service and programme that is unparalleled in the marketplace, and by implementing this psychological character tester based on Jungian Psychology, it hopes to take member profiling within the online dating and social networking sector to another level.


For more information regarding the Bone Fish service or for guidance on how to become an affiliate, visit www.bone-fish.com.