Newsletter: August 22nd, 2008

Climaxing conversions uncovered

Welcome to yet another exciting newsletter from the Bone Fish Team. Once again, we`re here to bring you up to speed on the latest news from the Gibraltar offices, to give you some fantastic tips on how to go forward with your online marketing, to provide you with information on what works and what doesn`t, plus any other tips and tricks of the trade. But unlike other weeks, this week we`re not only going to provide you with all of the above, but we`re going give you some very valuable inside industry information too.

You may or may not know that aside from running maintenance and service checks every 24-hours, every month Bone Fish Ltd completes a break-down of all site/membership sales, and every three months, it takes an in-depth look at where the online dating sector is heading as a whole.

And it was whilst completing this tri-monthly report that the affiliate team stumbled upon some top industry information... As such, this week - and as a special treat - we`re going to let you into a little secret. We`re going to reveal which networks are the most profitable in the online dating sector, and uncover which markets should be considered the near future.


Lesbians lead the way

So here goes... It appears that the best converting network out there is no longer the adult or romance network, but is in fact... the lesbian network. According to our recent study, it holds an outstanding conversion rate of 12.5% and has now knocked the socks off all other niches in the past three months.

Surprisingly, the lesbian network has taken the online dating industry by storm, pushing past other markets such as the gay and even fetish networks, and opening up other opportunities. Gee - this industry never ceases to amaze us!

What`s more, whilst doing our tri-monthly report, we came across some other interesting statistics too. Do you remember that not even three months back Bone Fish Ltd introduced a completely new, solely black network? Well, in the past 90 days it has not only stirred up great interest, but it is also converting at the fantastic rate of 4.5% already. This not only proves that our initial predictions of success for this network were correct, but thankfully it`s really taking off in great leaps and bounds and is starting to make some of our affiliates some serious pocket money.

I bet this has made you think - because it certainly has us! And so if you fancy opening up your brands and expanding into one of these fields (or any other network for that matter - because at present we actually have 28 different niches for you to choose from), then you know what to do. Contact Mike Fitzgerald at mailto:mike.fitzgerald@bone-fish.com?subject=Lesbian or visit the admin centre (www.bone-fish.com/admin.asp).The choice is yours!

Kind regards,


The Bone Fish Affiliate Team


Our Top Ten Favourite PPC Search Engines

Welcome to the fourth week of our ten part series that looks into the finest Pay Per Click Search Engines. And this week, in fourth place we have... MSN AdCenter - the world`s newest "big player on the block".

MSN AdCenter (http://adcenter.microsoft.com/)
MSN AdCenter is a newcomer on the scene and one which provides a ton of leverage and arguably the best quality traffic. It is also possibly the most ideal PPC search engine for new advertisers and novices, because there`s so much help available that you can get caught up by it all and very carried away in seconds.

Overall, it includes all of the features that you`ve come to expect from a major PPC search engine. The interface is clean and very user-friendly, setting up a new a campaign is easy and pain-free (and includes a full range of different options), and there`s a fantastic keyword research tool that displays the past month`s searches on chosen terms, as well as other relevant keywords and also the current month`s traffic for those words.

What`s more, the keyword tool also displays charts showing trends on the time of traffic, gender, lifestyle and geo-targeted information - and has you so engrossed in all of these trivialities that you can forget why you`ve logged into MSN AdCenter in the first place.

MSN AdCenter gets you started for just $5 and provides several options to help you improve your ad exposure over time by tweaking one the following variables:

Geographical location
Day of the week
Time of day (morning, afternoon or night)
Age and gender

The Bottom Line: Admittedly, and as is actually expected with any newcomer on the scene, there`s still a wrinkle or two that needs ironing out. But looking at the service as a whole, we can see that this search engine is certainly going to be a very important player in the PPC marketing game.