Newsletter: July 11th 2008

Black sites booming at Bone Fish

Another hot and sunny week has passed here on the Rock of Gibraltar, and as we push our way through the crowds of tourists, we`re once again reminded thatthe scorching summer ishere and shining in all its glory. But the summer`s not the only thing that`s shining in all it`s glory at the moment - because our new "Black Network"is growing in leaps and bounds and is far exceeding all original expectations, (which were actually pretty high to begin with). As such, this week we thought we`d introduce you to two new sites that took the plunge and tested out the water with a black niche network - and who, incidentally, are coming on an absolute bundle.

Black Lovers http://www.blacklovers.co.uk/
Black to Black http://www.blacktoblack.co.uk/

Of course, once again Bone Fish Ltd would like to wish both the sites and their affiliate-owners the very best of luck with their new online coloured communities, and would also like to remind the rest of youto get involved and give it a shot too. Becausenot only is our "BLACK" white label networkconverting like no other on the service, but you can achieve a much higher ranking with a site such as thisthan with a white label romance site... (and you`ll certainlycome up against less fierce competition too).

It really is all good, so have a think about joining the winning network and establishing yourself before the rest.

Until next week...

Kindest regards,


The Bone Fish Affiliate Team


Our Top Ten Favourite PPC Search Engines

As promised, this is the first week of a ten-part series that reveals the TOP TEN PPC SEARCH ENGINES which will hopefully help to get yourmarketing off to a tee. So this week....in FIRST PLACE we have...

1. GoogleAds mentioned last week, Google (Adwords) is the biggest and best for volume, quality traffic and usability,and offers PPC advertising and site-targeted advertising for both text and banner ads.

Having approximately 100 different language versions and anindex that reaches over 10 billion web pages, this search engine is without a doubt in a league of its own. What`s more, there is no minimum spending requirement or time limit, becauseyou simply pay a one-off $5 fee to register your details. Then, once you`ve put your AdWords campaign together, you can be up-and-running in minutes.

Whether you`re a fan of Google or not, you can`t dispute that itprovides some great tools to help advertisers meet their targets. For example, Google Analytics, which is integrated with AdWords, helps you to discover which keywords perform and which should be cut, andthe website Optimizer (in beta), enables you to test variations of marketing content on your landing pages to see which version results in increased conversions.

However, the downside of all of these plus points contributes to it being one of the most (if not THE most) expensive search engines out there. And okay, you can admittedly get a lot of traffic from Google, but only "IF" you manage to get your ads to stay active. Saying this though, as far as Bone Fish is concerned Google is still very much at the top of its game and will help you to reach your targets and goals - just so long as you keep an eye on the pennies.