Newsletter: May 12th 2008

Brilliant re-branding for Bone Fish Ltd

We all know that to succeed you have to move with the times - embrace change and constantly innovate. And because the team at Bone Fish Ltd want to succeed, they`re changing and innovating on a regular basis. But it`s perhaps this week in particular that the general public are seeing the biggest change for the company as a whole so far. Ready for its tenth anniversary at the beginning of next year, Bone Fish Ltd has revolutionised its image and has completely re-branded itself to take on a more contemporary, upbeat and proficient standing in the white label dating marketplace.

The new Bone Fish Ltd website is a prime example. As from today, if you take a look at http://www.bone-fish.com/ you`ll notice that we`ve produced a brand new site that boasts a completely new style and new content. This time around we`ve opted for something that will benefit existing affiliates as well as serve as a tool for us to promote ourselves to new affiliates, and of course, we`ve also produced some new and original content that will hopefully take us up in the search engine rankings too.

Ultimately, the principal aim behind the website revamp was to provide potential affiliates with sufficient information at the touch of a button on how white label dating providers - and specifically Bone Fish Ltd - work, whilst at the same time catering to existing affiliate needs by placing all affiliate facilities in one area for direct, easy access. Therefore, if you have a little peak you`ll notice that the admin centre, the forum, the help desk, (and... coming soon... a brand new blog where you can have your say, check out new promotions and bonuses, and interact with the Bone Fish staff), are now ALL within easy reach - and it goes without saying, that all links actually work!

What`s more, as a little extra and to entertain those that like to keep tabs on our presence in the media, by entering our new press section, you`ll soon be able to take a good look at what the online and offline media are saying about us, our product and our service too. Ultimately, you`ll really be able to see for yourself why Bone Fish Ltd is undoubtedly the best white label dating provider on the market.

And that`s not all. Apart from creating a chic new website and giving our branding a dashing new design, we`ve also launched a novel new network to even better cater to our affiliates. Having received an abundance of feedback regarding the inclusion of a black network, Bone Fish Ltd has now taken the jump and introduced this new niche into the mix.

At present, even though the black network is a rarity in white label dating portfolios, it is in fact possibly the fastest growing market within the online dating industry, and without a doubt, is one of the few networks that boasts exceptional conversion rates time and time again. As such, Bone Fish Ltd is proud to offer this network to new and existing affiliates, and hopes that it proves to be a great success for all parties.

That`s about it for this week. We hope you enjoy our new corporate site and make the most of all the changes that have taken place. Finding your way around should be simple - but remember, if you do need any assistance, we`re always here to help. Once again, we also remind you that feedback in any shape or form is very welcome, so have a browse around and let us know what you think. Because whether it`s good or bad news, we`ll be extremely happy to hear from you as your opinion is very much valued and really does count!

For now, then, all that`s left to say is "keep watching this space" - because this isn`t the end of the changes at Bone Fish Ltd. In fact, it`s only the beginning. At all times we`ve pledged to constantly strive towards offering our affiliates the absolute best white label dating package out there, and we`re determined not to disappoint. (Letting you into a little secret, we`re about to shock you all with an absolutely astounding new admin centre and a marvellous new members` site - but that`s another story...).

Kindest regards,


The Bone Fish Affiliate Team