Press: Mobestar partners with Bone Fish Ltd

Just like many of the greatest businesses of today, white label dating provider Bone Fish Ltd started out in the back bedroom of a small house in the south of Manchester with a very small team and an even smaller investment. Now, not even a decade later, the company has grown to become one of the most – if not 'the most' – prestigious and prosperous providers in the global industry, offering a wide range of products and services to some 14,000 affiliates and 3.7 million members.

In May 2008 Bone Fish Ltd teamed up with Mobestar to launch its latest product, mCast – an advanced SMS service that allows members to receive alerts when other members that match their profile join the dating/networking service.

mCast is the first of a number of mobile marketing services that the company is delivering to a growing marketplace – a sector which is forecasted to reach over 800 million marketing consumers worldwide by 2012 via their mobile phones (eMarketer).

mCast is Mobestar's end-to-end mobile content distribution system which uses Mobestar's patented mobile delivery technologies. These technologies ensure that content is delivered to the users' handsets – fully-optimised for the device that they are using – and ultimately ensures that all users receive the best mobile experience possible.

Furthermore, mCast has been specifically designed with content publishers and marketing companies in mind, to enable them to effortlessly and efficiently add a mobile channel to their communications in a variety of ways.

White label dating provider, Bone Fish Ltd works with mCast to deliver SMS notifications and alerts to opted-in members of their dating and networking affiliate sites. In this manner, members of the Bone Fish network who are subscribed to the mobile alert service receive immediate notifications when other members join the community that match their profile. As such, this feature allows members to beat the competition to the post by being the first to contact other potentially-compatible partners for a limited period of time, thus offering a more comprehensive dating package with higher success rates.

So far, the relationship between Bone Fish Ltd and Mobestar has been exceptionally productive and fruitful, and as such, both parties expect to witness great results in the years ahead.