Newsletter: April 29th, 2008

Heading in the right direction,

From pouring rain to bright hot sunshine, the season of spring has definitely arrived in all its glory. And with short sleeves and smiles all round, there`s a clear air of optimism and confidence as we approach the final days of April. Overall, things are still on-the-up here at the Bone Fish offices, with affiliate applications constantly rolling-in alongside oodles of positive feedback. We can`t grumble - in fact, we`re happy and are feeling positively satisfied with the direction we`re heading in.This week we welcome another new UK partner, "The Onlines", which (for those that don`t know), is an extremely comprehensive online national guide to services and news in the UK.

The site, found at www.theonlines.co.uk, has taken the Bone Fish backbone and integrated our platform into their brand. And the result - An exceptionally clean and elegant site that is simple to navigate, superbly functional to use and overall, very complete.

With sister sites spanning the whole of England, Scotland, The Isle Of Man, Guernsey and Northern Ireland, The Onlines is rapidly gaining a solid following throughout its extensive area network.

It successfully provides a number of useful directories to the online public, and constantly sets visitors on the right track and helps them find exactly what they`re looking for. What`s more, it also has a nifty little feature that allows the public to upload their own news stories - and as such, pretty much knocks its competitors right off the shelve.

Bone Fish Ltd is thrilled to have The Onlines as part of its team and wishes them all the best of luck with their new dating project.

Until next time...

Kindest regards,


The Bone Fish Affiliate Team


The Bone Fish Guide to Online Marketing

Part Three: Running a Profitable PPC Campaign

Whatever the product, when it comes to advertising and Pay Per Click campaigns, your main consideration is always going to be the "Return On Investment" (ROI). This is calculated by working out how much is being generated though click-throughs from your PPC visitors (and of course, sales), minus the amount that you allocated to your advertising budget.

If your ROI is low or - worse still - negative, then to ensure an increase in traffic the next time around, you should really take a closer look at your advertisements and tweak them accordingly. Alternatively, you could also opt for less expensive keywords.

Ultimately, to run a profitable campaign and to ensure return on investment, you need to consider the following factors:

- If you`ve chosen relatively competitive keywords (and have paid a high price for them), then you may need to think about opting for keywords that are less competitive and therefore slightly cheaper.

- If your position in the search engine listings is determined by the bid price you`ve paid, then you need to assess whether this method as a whole is working for you. (Obviously, the more you`re willing to pay "per click", the higher up in the search engine rankings you`re likely to find yourself. But remember, at the end of the day you need to achieve a high ROI to make the cost of your keyword bids worth it).

Typically, most PPC search engines automate their bidding process so that the advertisers only pay the maximum amount required to get them to the top of the search engine listings. But having said this, it`s still paramount that you monitor each of your PPC campaigns to ensure that you aren`t being out-bid by another advertiser. You also need to confirm that the PPC search engine has not declined your advert in the first place. Because this can happen - especially if your original maximum bid price becomes too uncompetitive. Once you`ve mastered the basics PPC marketing and have discovered the various tools and software available to help you run a profitable campaign, you`ll then be in a position to fine tune your advertisements to make them work for you.

Newsletter: April 4th, 2008

Healthy Competition

As usual the action never stops in Bone Fish's four walls. Aside from relocating our head quarters to a much larger office suite in the same building to accommodate for the interminable additions to the BF team, we have also once again expanded our affiliate client-base to provide you with even healthier competition.

Two of our newest players this week in the online dating game are “Hounslow Online” and “1 Soul Mate 4 U”. The former is a comprehensive guide to Hounslow town that encompasses news stories and relevant local issues and information. With this site, Bone Fish Ltd has performed an integration so that the navigation menu is maintained to help follow suit with the branding and identity. Check out http://www.hounslowtw3.net/ to see for yourself.

The second addition to the Bone Fish portfolio, “1 Soul Mate 4 U”, sees Bone Fish Ltd include a dating service into a creative blog. Located at http://www.1soulmate4u.com/, this site is run by the highly reputable relationship columnist and author, Leah Gray, who appears to offer a little something for everyone.

Take a look at her new dating service by clicking on the link above, or browse her other sites at: http://www.www.girltalk-ladiesonly.blogspot.com/ and http://www.creative-blogger.com/.

Bone Fish Ltd hopes to see both “Hounslow Online” and “1 Soul Mate 4 U” flourish into very successful online dating services, and reminds that them that any queries and questions can be directed to: affiliates@bone-fish.com.

Kindest regards,


The Bone Fish Affiliate Team



Pump up the volume

Not all of Bone Fish affiliates are online marketing experts and as such, at times many of you need a helping hand where increasing traffic is concerned. Therefore, and largely due to the recent increase in applications to our service, we are starting a weekly guide on how to help pump up the volume of traffic to your sites. For the benefit of those that have just begun, we’re taking things back to basics and are starting right from the beginning…


The Bone Fish Guide to Online Marketing

Pay per click advertising (PPC) in simple termsPay per click advertising is a way of marketing your company on the net, without having to pay a fixed amount for advertising space on a web page. With PPC advertising, the advertiser only pays when someone actually clicks on their advert, which consequently takes them to a previously-specified page on their website.From a searcher´s point of view, a PPC search engine is virtually the same as a normal search engine – however, with a PPC search engine the results are business and product related. Essentially, most PPC search engines have large distribution networks so that their results are seen on a number of different sites. Thus, from an advertiser´s point of view, PPC search engines are a great way to generate low-cost “targeted” traffic.

How pay per click advertising worksA pay per click search engine allows potential advertisers to open an account and deposit money as a starting balance. With this, the advertiser can enter their site´s URL, title and description, and bid on relevant keywords. (For example, a site selling widgets would bid on keywords such as, "widgets," "small widgets," "blue widgets" etc).

Therefore, when someone searches the internet for "widgets", the details of the advertiser’s site appear in the form of a “search result”, displaying the URL, title and description that were previously entered by the advertiser. If the searcher clicks on the advertiser’s listing, the amount that he/she bid on the keyword is consequently withdrawn from their account. PPC advertising is an inexpensive way to get any site off to a great start and to help see an increase in traffic and sales in a relatively short space of time.

Those that have found the above information of use and would like to begin familiarising themselves further with how search engine advertising works, take a look at: http://www.google.com/ads/.