Newsletter: May 30th 2008

Filling great gaps in the market

Firstly, we`d like to thank all affiliates for their feedback regarding our website revamp at http://www.bone-fish.com/. We`re delighted that you`ve all warmed to our new corporate identity and are finding your way around the new site with relative ease. At all times we strive to provide our affiliates with the standard of service that they have come to expect from Bone Fish Ltd, so please feel free to get in touch regarding any aspect that you are - or dare I say, aren`t - happy with. We`re always available to listen to what you have to say and at all times consider our affiliates to be part of our core team!

If you were too busy last week working on your sites to read the Bone Fish newsletter, then you may be unaware of all the changes that have recently taken place. The company website found at http://www.bone-fish.com/ has been given a more modern and upbeat appearance, the corporate identity as a whole has been revolutionised to achieve a more proficient standing in the marketplace, the admin centre and members` area are in the final stages of a complete make-over, and about a week ago, a novel new network was added to the Bone Fish product portfolio.

Welcome to the world`s FIRST-EVER BLACK white label dating network! Having acknowledged the increasing demand for a black network in the online dating sector - and being made aware of just how unexploited it is in the white label industry - Bone Fish Ltd is proud to have now filled a much-needed gap in the market and to have provided its affiliates with a network not currently included in competitor portfolios. We`d like to point out that as such, this is the WORLD`S FIRST-EVER BLACK niche network to be created by a white label provider, and taking into considering the large demand and potentially very high conversion rates, without a doubt this is a network that`s sure to flourish.

To give you an example of just how fantastic the black-orientated market can be, take a look at our very first "solely-black affiliate site", http://www.black-friend-finder.com/, which is aimed at those seeking romance or friendship in the UK, USA, Canada and Australia. With its exceptionally clean and minimalist feel, combined with the fact that in these areas there is an extremely high demand for a networking site such as this, we can see that Black Friend Finder is undoubtedly destined to succeed in the very near future.

Of course, Bone Fish Ltd wish both the affiliate and the site the very best of luck with the new online coloured community, and would also like to encourage others to check out the network and study its potential too. Please note that for the time being this network can be located in the admin centre under the heading, "Friendship" - rather than "Black". (But this shall probably change further down the line). And remember, you don`t need expressed permission from Bone Fish Ltd to add a new network to a new site - so just go ahead as only YOU can make it happen!That`s it for this week. We`ll be back next week with some more news from the Bone Fish offices in sunny Gibraltar. In the meantime, don`t lose momentum with the marketing of your sites and don`t forget to take heed of some of our suggestions in our weekly online marketing guide.

Kindest regards,


The Bone Fish Affiliate Team



The Bone Fish Guide to Online Marketing

Part Four: More Important Considerations With Pay Per Click Campaigns

It`s all about trial and error and testing, testing, testing! If you`re new to online marketing, then we advise that you start off with a small investment rather than a major investment until you figure out what works best for you and your campaign. Start with the minimum amount and monitor how the search engine performs in terms of traffic - and more specifically, how well that traffic converts into actual sales. At all times you should observe your return on investment (ROI) and ensure that the search engine you`ve chosen is producing the results you expected.

However, before actually spending any money with a search engine, you should consider its credentials and read the small print - especially regarding fraudulent activity. To be safe, it`s advisable to ask the following questions before taking the jump:

How many searches are performed each month through this search engine?
How many searches are generated per month by the search partners or affiliates?
Can you opt out of having your listing appear in the results of the affiliate sites?
Does the search engine have any fraudulent prevention systems in place?
Will an account be credited for fraudulent clicks discovered?
Is it possible to opt out of having your listing appear on searches originating from certain countries?
Is there a posted terms of service for search partners or affiliates?

In our opinion, it`s best to choose a search engine that has strict guidelines for dealing with their search affiliates. Because you really do want to ensure that the search engine is working hard to prevent fraudulent activity amongst its partners! Remember, at the end of the day you want targeted, quality traffic rather than a large quantity of poor traffic or traffic that`s likely to result in fraudulent activity.

Good luck... and don`t forget to read the small print.

Press: Bone Fish goes live with mCast by Mobestar

Mobestar Holdings are pleased to announce the successful delivery and live running of mCast to Bone Fish Ltd, the world’s first-ever provider of white label dating solutions (www.bone-fish.com). mCast is the first of a number of mobile marketing services that the company is delivering to a growing marketplace – a sector which is forecasted to reach over 800 million marketing consumers worldwide by 2012 via their mobile phones (eMarketer).

mCast is Mobestar's end-to-end mobile content distribution system which uses Mobestar's patented mobile delivery technologies. These technologies ensure that content is delivered to the users’ handsets – fully-optimised for the device that they are using – and ultimately ensures that all users receive the best mobile experience possible. Furthermore, mCast has been specifically designed with content publishers and marketing companies in mind, to enable them to effortlessly and efficiently add a mobile channel to their communications in a variety of ways.

White label dating provider, Bone Fish Ltd works with mCast to deliver SMS notifications and alerts to opted-in members of their dating and networking affiliate sites. In this manner, members of the Bone Fish network who are subscribed to the mobile alert service receive immediate notifications when other members join the community that match their profile. As such, this feature allows members to beat the competition to the post by being the first to contact other potentially-compatible partners for a limited period of time, thus offering a more comprehensive dating package with higher success rates.

Mike Fitzgerald, director and co-founder of the Bone Fish programme and service said: “We are delighted with the early results that mCast has generated. We needed a system that would drive new users to our website via their mobile phones – and to date, the application has given us an unexpected conversion rate of over 12%. What’s more, we are working with Mobestar to increase this figure and have no doubt that it will rise even higher by the end of the year.”

Peter Richards, Mobestar’s CEO, said “We are pleased to be working with Bone Fish Ltd and these early results are proof that we are delivering significant business benefits through the application of the company’s mobile technology. We look forward to a long and fruitful relationship with the white label dating provider.”

Press: Bone Fish is Rebranded

Bone Fish Ltd re-brands its corporate identity and divulges its plans for the coming year

In preparation for its tenth anniversary at the beginning of next year, Bone Fish Ltd, the leading provider of white label dating and adult networking solutions, has taken significant steps to further evolve its highly-competitive affiliate programme to better cater to its 14,000 affiliate partners and 3.1 million members. It has also undergone a complete re-branding and now boasts a more modern and upbeat corporate identity, which can be markedly seen on the company website found at: www.bone-fish.com.

15th May, 2008.

Bone Fish Ltd, the world’s first-ever free provider of white label dating solutions since 1999, has recently undergone a complete corporate re-branding and this week reveals to its partners and the general public its innovation campaign for the coming year.

With an existing client base of over 14,000 affiliates, Bone Fish Ltd is a firm leader in its sector with a solid reputation of honesty, openness and personalised professionalism. Offering a complete platform and backbone that allows partners to setup, execute and operate niche dating and adult networking sites at the touch of a button – and without paying any set up or maintenance costs – Bone Fish Ltd continually strives to offer the most comprehensive and unparalleled service and programme on the market today.

In preparation for its tenth anniversary at the beginning of next year, this month the directors at Bone Fish Ltd took the step to revolutionise the image of the company and reinforce its identity. Most noticeably, this can be seen online at www.bone-fish.com. Michael Fitzgerald, director of Bone Fish Ltd, says: “To commemorate our first decade in the online dating and adult sector – and to prepare ourselves for the journey ahead – the team at Bone Fish Ltd made the decision to modernize and completely re-brand the company image to take on a more contemporary, upbeat and proficient standing in the white label dating marketplace. Because although we have surpassed the targets set-out in our 1999 ten-year plan, in a sector as competitive as ours it is important to continually innovate and change to ensure success for the future.”

The new Bone Fish Ltd website provides potential affiliates – largely webmasters, marketers, affiliate managers and online entrepreneurs – with sufficient information on how the white label dating provider and its highly-reputed affiliate scheme works. It also provides a number of resources for existing affiliates (forum, help desk, blog, information regarding promotions and bonuses), and offers direct access to the administration centre which allows registered partners to set up, design and operate their niche networking websites. It is also through this admin centre that affiliates are able to control and monitor their current sales, analyse their sales history, track outstanding commissions and identify existing bonus targets.

Nevertheless, it appears that the re-branding of the company identity and the change in website design are not the only innovations afoot at Bone Fish Ltd. This week, co-founder and director of the operation, Graham Hampson, unveiled that a new and improved Bone Fish service will be up and running in the coming months, and is set to be bigger and better than any other service currently on offer.

“At this stage I cannot reveal all of our trade secrets, but I can disclose that the new service will be unlike anything on the market today. Our admin centre will better serve our affiliates and will offer many more networks, and our members will be able to make better use of a number of advanced options to help them make their match. Just to give you an idea, new features on our service include: a very precise personality profile-matcher based on the works of Carl Gustav Jung, an astrological profiler that will take member matching to new heights, an advanced advert wizard that will create personalised and very creative profile adverts at literally the touch of a button… and much, much more”.

“Ultimately, our aim is to ensure that Bone Fish Ltd offers a service to both affiliates and members that is unparalleled in the marketplace, and to give those that are looking to tap into the online dating and networking industry the chance to build their own unique and very successful brands without necessarily having any real previous experience. Because ultimately, we offer a complete platform and backbone so that all affiliates need to do to ensure success is market their sites to the rest of the world.”

The new Bone Fish service is set to be launched later on this year and will undeniably benefit both new and existing affiliates alike. It will also provide members with a more advanced online dating/networking experience, with more accurate member matches and an abundance of ground-breaking features. For more information on the affiliate programme and service, please contact the Public Relations Department at pr@bone-fish.com. Alternatively, please visit the newly-branded website found at www.bone-fish.com.

Newsletter: May 12th 2008

Brilliant re-branding for Bone Fish Ltd

We all know that to succeed you have to move with the times - embrace change and constantly innovate. And because the team at Bone Fish Ltd want to succeed, they`re changing and innovating on a regular basis. But it`s perhaps this week in particular that the general public are seeing the biggest change for the company as a whole so far. Ready for its tenth anniversary at the beginning of next year, Bone Fish Ltd has revolutionised its image and has completely re-branded itself to take on a more contemporary, upbeat and proficient standing in the white label dating marketplace.

The new Bone Fish Ltd website is a prime example. As from today, if you take a look at http://www.bone-fish.com/ you`ll notice that we`ve produced a brand new site that boasts a completely new style and new content. This time around we`ve opted for something that will benefit existing affiliates as well as serve as a tool for us to promote ourselves to new affiliates, and of course, we`ve also produced some new and original content that will hopefully take us up in the search engine rankings too.

Ultimately, the principal aim behind the website revamp was to provide potential affiliates with sufficient information at the touch of a button on how white label dating providers - and specifically Bone Fish Ltd - work, whilst at the same time catering to existing affiliate needs by placing all affiliate facilities in one area for direct, easy access. Therefore, if you have a little peak you`ll notice that the admin centre, the forum, the help desk, (and... coming soon... a brand new blog where you can have your say, check out new promotions and bonuses, and interact with the Bone Fish staff), are now ALL within easy reach - and it goes without saying, that all links actually work!

What`s more, as a little extra and to entertain those that like to keep tabs on our presence in the media, by entering our new press section, you`ll soon be able to take a good look at what the online and offline media are saying about us, our product and our service too. Ultimately, you`ll really be able to see for yourself why Bone Fish Ltd is undoubtedly the best white label dating provider on the market.

And that`s not all. Apart from creating a chic new website and giving our branding a dashing new design, we`ve also launched a novel new network to even better cater to our affiliates. Having received an abundance of feedback regarding the inclusion of a black network, Bone Fish Ltd has now taken the jump and introduced this new niche into the mix.

At present, even though the black network is a rarity in white label dating portfolios, it is in fact possibly the fastest growing market within the online dating industry, and without a doubt, is one of the few networks that boasts exceptional conversion rates time and time again. As such, Bone Fish Ltd is proud to offer this network to new and existing affiliates, and hopes that it proves to be a great success for all parties.

That`s about it for this week. We hope you enjoy our new corporate site and make the most of all the changes that have taken place. Finding your way around should be simple - but remember, if you do need any assistance, we`re always here to help. Once again, we also remind you that feedback in any shape or form is very welcome, so have a browse around and let us know what you think. Because whether it`s good or bad news, we`ll be extremely happy to hear from you as your opinion is very much valued and really does count!

For now, then, all that`s left to say is "keep watching this space" - because this isn`t the end of the changes at Bone Fish Ltd. In fact, it`s only the beginning. At all times we`ve pledged to constantly strive towards offering our affiliates the absolute best white label dating package out there, and we`re determined not to disappoint. (Letting you into a little secret, we`re about to shock you all with an absolutely astounding new admin centre and a marvellous new members` site - but that`s another story...).

Kindest regards,


The Bone Fish Affiliate Team