Press: Mobestar partners with Bone Fish Ltd

Just like many of the greatest businesses of today, white label dating provider Bone Fish Ltd started out in the back bedroom of a small house in the south of Manchester with a very small team and an even smaller investment. Now, not even a decade later, the company has grown to become one of the most – if not 'the most' – prestigious and prosperous providers in the global industry, offering a wide range of products and services to some 14,000 affiliates and 3.7 million members.

In May 2008 Bone Fish Ltd teamed up with Mobestar to launch its latest product, mCast – an advanced SMS service that allows members to receive alerts when other members that match their profile join the dating/networking service.

mCast is the first of a number of mobile marketing services that the company is delivering to a growing marketplace – a sector which is forecasted to reach over 800 million marketing consumers worldwide by 2012 via their mobile phones (eMarketer).

mCast is Mobestar's end-to-end mobile content distribution system which uses Mobestar's patented mobile delivery technologies. These technologies ensure that content is delivered to the users' handsets – fully-optimised for the device that they are using – and ultimately ensures that all users receive the best mobile experience possible.

Furthermore, mCast has been specifically designed with content publishers and marketing companies in mind, to enable them to effortlessly and efficiently add a mobile channel to their communications in a variety of ways.

White label dating provider, Bone Fish Ltd works with mCast to deliver SMS notifications and alerts to opted-in members of their dating and networking affiliate sites. In this manner, members of the Bone Fish network who are subscribed to the mobile alert service receive immediate notifications when other members join the community that match their profile. As such, this feature allows members to beat the competition to the post by being the first to contact other potentially-compatible partners for a limited period of time, thus offering a more comprehensive dating package with higher success rates.

So far, the relationship between Bone Fish Ltd and Mobestar has been exceptionally productive and fruitful, and as such, both parties expect to witness great results in the years ahead.

Newsletter: June 26th, 2008

Hackers are history

As most of you out there are aware, over the past couple of months the Bone Fish system and service has been subjected to a significant increase in hacker attacks. This resulted in action being taken and involved the Bone Fish Admin Centre being temporarily suspended. Ultimately, this allowed the technical team to implement new and highly efficient security measures, as well as a new Cisco Firewall Module.

Throughout this period we`ve unfortunately been unable to determine whether these attacks have been directed at our actual organisation or whether they`re part of a bigger internet conspiracy to disrupt businesses in the western world. Because these attacks range from a few hundred per hour to a staggering average daily-peak of 250,000!

However, we ask you not to worry -the measures taken at the end of last month were designed to ensure that our system efficiently filters specific attacks and therefore lessens the blow to our service as a whole. Of course, only time will tell, but at the very least, this - coupled with the extreme tightening of security measures - should signify a less volatile existence of the Admin Centre, not to mention a relatively improved speed of service and less downtime too.

We`ll see! In the meantime all we ask is that you bear with us. Because without a doubt, we will always endeavour to cause the minimum-disruptions possible to the service regardless of the type of problem at hand! And remember,if you are experiencing any issue relating to this matter (orare coming up against any other obstaclethat you feel we should be aware of), then please get in contact with us straight away.

We thank you for your patience and would like toremind you that the Bone Fish team is always here to help.

You know where to find us!

Kind regards,


The Bone Fish Affiliate Team



More News

Did you miss last week`s newsletter?

If you missed last week`s newsletter then you won`t have heard our fantastic news. After weeks - okay maybe months - of talking about it, we`re very nearly up-and-running with the new member`s area. And it really is looking great.

So, if you didn`t get the chance to see what we`ve been up to and still want to, take a look at http://www.bone-fish.com/promo/comingsoon.asp and check out our teaser! All feedback will be taken into account so come on, get writing in too. Email: mike.fitzgerald@bone-fish.com and give us your honest opinion.


The Bone Fish Guide to Online Marketing

Part Five: Bone Fish`s Top Ten Favourite PPC Search Engines

Over the past couple of months we`ve given you a valuable insight into how to set up and execute a profitable Pay Per Click marketing campaign. However, this is all very well if you knowwhere you want to advertise, but it`s perhaps not so simple if you`re just starting out.

There are quite literally hundreds of Pay Per Click search engines out there, and as this number grows, it`s even harder for those that are not well-grounded inonline marketing todetermine which ones areworthworking with.As such, and to help those that are new to online world, starting this week we`re going tobe looking at Bone Fish`s preferredPay Per Click search engines.

We`ve managed to cut our long list down to our 10 favourites - favourites which arebased on our own experience and feedback from our affiliates - so as from next week and forten consecutive weeks after, were going to take a look into each of the ten and see why they`ve made it on to our favourites list.In the meantime, feel free to have a look yourselves - because each and every advertiser has their own opinion and what may work for one, may not always work for another.

Top Ten Favourite Search Engines

1. Google AdwordsThe biggest and best for volume, quality traffic and usability, AdWords offers PPC advertising and site-targeted advertising for both text and banner ads. However, the upside is that it`s the most expensivesearch engine out there.

2. Yahoo! Search Marketing First it was known as GoTo.com, then Overture... andnow Yahoo! Search Marketing - this engine offers bothhigh volume and quality, and doesn`t necessarily have to be expensive. (Well, not when there are a few bargains out there to be had).

3. Black Label Ads Definitely a Bone Fish favourite, Black Label Ads is one of the greatest and certainly one of the most under-estimated PPC search engines on the net.

4. MSN AdCenterMSN AdCenter is the newest "big player on the block" with loads of leverage and arguably the best quality traffic. Look out for their amazing keyword research tool which comes as part of the package.

5. SearchFeedThe advertiser interface is simple to navigate and understand, which makes it very quick and easy to create new online campaigns.In general, SearchFeed boasts a strong ROI with a reasonable search volume. What`s more, geo-targeting is also available, allowing you to specifically focus onabout 11 countries.

6. Enhance InteractiveFormerly ah-ha.com and lately known as Marchex Adhere, Enhance isa strongly emerging Pay Per Click search engine with solid quality control. It offers fairly targeted traffic ata fairlyaffordable price.

7. ABCSearchABCSearch boasts solid targeting, decent traffic sources and great customer service support from real people. Overall, lower advertising rates for very reasonable results.

8. 7Search7Search is a smaller search engine with fairlygood quality traffic and a prettygood interface. In fact, because of its high quality traffic sources, 7Search claims to produce a better ROI than either Google or Yahoo! What`s more, there`s no minimum price on keyword bids.

9. Search123One of the more traditionalPPC search engines, Search123 is generally cost effective and offers good support and plenty of help to set up and manage accounts. A great one for beginners.

10. GoClickEnhance Interactive`s sister network, GoClick offers cheap-ish traffic and thus has a growing and very loyal following. GoClick also still allows you to start an account with only $10, and allows bids to begin at only 1 cent.

Newsletter: June 20th, 2008

Welcome to the new members' area

We've been talking about it for weeks - maybe even months - and now it's very nearly here.Yes, you've guessed it; it's the new member's area. So this week, as an extra special treat and to thank you for your patience, we're going to let you take a sneaky peak at just how hard we've been working behind the scenes to provide you, "the affiliate", with an unparalleled and very advanced white label experience.

Fabulously functional and friendly
The new member's site is crisp and sharp and without a doubt, far more superior in terms of functionality and efficiency compared with our existing member's area. The design is much more user-friendly and the layout highly pleasing to the eye - and this, combined with more precise searches and matches, an advanced advert wizard and clearer payment pages, (amongst other new features), will ensure that your members remain satisfied month after month.

But have no fear. This is by no means the end of the changes for our affiliate programme but instead, just the beginning. Perhaps in a few weeks we'll send you a teaser of what the new and dynamic admin centre is going to be like - and then, once again you'll see how Bone Fish Ltd really does knock the socks off any other white label dating affiliate programme. Keep watching this space - because something special is about to unveil before your very eyes.

Press: Bone Fish launches black network

Bone Fish Ltd launches the world’s first ever BLACK white label dating network

This month, Bone Fish Ltd – the world’s first ever FREE white label dating provider with an affiliate portfolio of 14,000 sites and a membership base of 3.7 million – has launched the very first solely black network in history and has filled a much-needed gap in the white label marketplace.


18th June, 2008.

With an estimated 20 million internet users logging in to at least one online dating site a month, the generic romance sector has transformed itself into a multi-million dollar industry a year. And Bone Fish Ltd, with its highly acclaimed white label affiliate dating programme – which enables partners to set up, execute and monitor a completely pre-populated and fully customisable dating or adult site at the touch of a button (and for no cost) – is at the forefront of this industry and right at the top of its game.

With very nearly ten years experience under its wing, Bone Fish Ltd is the oldest white label dating provider in history with one of the strongest standing programmes and services on the net. Boasting around 3.7 million ‘real-members’ across the globe, and some 28 clearly-defined niche networks, it is little wonder that the ten-year old company boasts an affiliate referral rate of 90%. Known for its tendency to innovate and advance its programme on a regular basis to satisfy the growing needs of its affiliates and members, Bone Fish Ltd is possibly the white label dating provider that sports the most comprehensive business model online today.

And this month, to further develop its product portfolio and to unlock a relatively untapped market in the white label industry, Bone Fish Ltd has created the first-ever exclusively-black (white label) network that allows coloured members to find other coloured members around the world in a safe and secure virtual environment.

Michael Fitzgerald, director and co-founder of Bone Fish Ltd, revealed: “Some time back we recognized that the demand for a “true” black-network in the online dating sector was incredible – and we wanted to capitalise on that. Because by filling a much-needed gap in the marketplace and by providing our affiliates with yet another network not currently included in competitor portfolios, we can help our partners to achieve their goals and surpass all their expectations with regard to their adult and dating networking sites.

“Admittedly, it is still very early days for this network. However, we are already seeing a truly phenomenal response. The demand is just outstanding and the potential conversion rates are very high indeed. In fact, they are actually much higher than some of the more common networks currently on offer.

“As you can imagine, the entire team at Bone Fish Ltd is delighted to able to offer the first-ever ‘BLACK white label network’ to their extensive database of clients – and of course, to once again offer some of the highest payouts in the industry. Because at the end of the day, that’s what it’s all about!”

For more information on the world’s first-ever white label dating programme that now boasts the world’s first-ever black niche network, please contact the Public Relations Department at: pr@bone-fish.com. Alternatively, for a comprehensive overview of the affiliate scheme with recurring income month-after-month, visit: www.blacklabeldating.com.