Newsletter: July 18th 2008

Back on the market

It`s amazing how fast the weeks go by. Perhaps it`s because we`re always so busy here at the Bone Fish offices - signing up new affiliates and the like - that it seems as though every time we blink, it`s Friday again. But we can`t complain, with the weekend on our doorstep and new business bubbling-in, things couldn`t really be better.

For example, this week we saw the launch of a new site titled "Back on the Pull" - a site aimed at getting divorcees and single parents back into the dating arena and back on the market in a comfortable and safe environment.And with this in mind, today we give a very special mention to the creator and owner of the site, Paul, who astounded us with his knowledge and ability to move faster than lightening.

To give you an idea of why we commend Paul so highly on his achievements, you`ll be astounded to know that he had http://www.back-on-the-pull.co.uk/ up and running and actually LIVE in record time - JUST FOUR HOURS. That`s got to be a first, so... "Congratulations Paul!".

Even though we doubt he actually needs any, we would like to wish both Paul and his site the very best of luck in their battle to conquer the world of online divorcee dating. It goes without saying that we do indeed expect to see great results from our new relationship with both parties, and have no doubt that in a very short space of time http://www.back-on-the-pull.co.uk/ will be giving us all a run for our money - so watch out!

And finally, to ensure that you always stay ahead of the competition and at the front of the game, we remind you to keep reading our Online Marketing Guide that - for the next nine weeks - will be giving you all a detailed account of Bone Fish`s favourite PPC search engines. See who we have in second place below and find out why they made it onto our Top Ten List.

Kind regards,


The Bone Fish Affiliate Team



Our Top Ten Favourite PPC Search Engines

Welcome to the second week of our ten-part series that looks into the finest TOP TEN PPC SEARCH ENGINES.

And this week, in SECOND PLACE we have...

2. Yahoo! Search Marketing
First known as GoTo.com, then Overture, and now Yahoo! Search Marketing, this engine offers both high volume and exceptional quality. Its main product, "Sponsored Search" provides sponsored listings in the search results on many of the main portals (Yahoo, MSN, Excite, CNN, Altavista, Infospace, ESPN and many, many more), and thus it is little wonder that it reaches over 80% of all active internet users.

Notable Features: * Content Match: a feature of Sponsored Search, Content Match enables advertisers to reach customers through online publishers, newsletters and emails. So, instead of your ad simply appearing in search rankings, it will appear next to content such as articles and product reviews that are related to your business. (Eg. A music-related site may appear side-by-side an article on the music industry on MSN). * Local Sponsored Search: With this feature you can drive customers from the web to your door regardless of whether your business has a website or not. You can accurately target prospects searching online for products and services available in your neighbourhood, and can connect with customers who are already interested in what you sell.

* Search Optimizer: With this feature and by paying a monthly fee, you can automate the process of managing keyword bids to ensure that your targets are always met. The Search Optimizer actually optimizes complex campaigns to a set `cost per acquisition` or `cost per click` etc, and it sorts keywords into those performing over (and also under) their targets. This essentially allows you to tweak your campaigns until they are right.

* Marketing Console: For a monthly fee, this marketing tool can measure the effectiveness of all your online marketing campaigns. The Marketing Console gives you a clear picture of how your PPC, email, banner, paid-inclusion or affiliate programmes are performing - and all in one location.Yahoo!

Search Marketing also offers excellent tutorials and support, and provides detailed reporting tools to help you track your traffic. What`s more, its Keyword Selector tool helps in the selection of keywords, and its View Bids tool enables you to see the current maximum bids and listings for the top advertisers on any search term. Yahoo also provides a comprehensive PPC ROI Calculator and a CPM ROI Calculator.

Available Plans:Yahoo! Search Marketing offers 2 sign-up plans:

* Fast Track - For approx. $200, this plan provides you with expert research of your website and recommends effective search-terms based on the content of your site and Yahoo`s editorial guidelines.

* Self Serve - This plan is free, but as a result provides no assistance in the setting up of a campaign, and listings receive no expert feedback before submission. What`s more, listings are actually subjected to an editorial review!


Conclusion: If you`re looking for fast results and you`re willing to shed out a few shillings, then Yahoo! Search Marketing is probably the place to advertise. It has a professional reputation with a great system and unquestionably excellent traffic, and overall, we can highly recommend it.

Newsletter: July 11th 2008

Black sites booming at Bone Fish

Another hot and sunny week has passed here on the Rock of Gibraltar, and as we push our way through the crowds of tourists, we`re once again reminded thatthe scorching summer ishere and shining in all its glory. But the summer`s not the only thing that`s shining in all it`s glory at the moment - because our new "Black Network"is growing in leaps and bounds and is far exceeding all original expectations, (which were actually pretty high to begin with). As such, this week we thought we`d introduce you to two new sites that took the plunge and tested out the water with a black niche network - and who, incidentally, are coming on an absolute bundle.

Black Lovers http://www.blacklovers.co.uk/
Black to Black http://www.blacktoblack.co.uk/

Of course, once again Bone Fish Ltd would like to wish both the sites and their affiliate-owners the very best of luck with their new online coloured communities, and would also like to remind the rest of youto get involved and give it a shot too. Becausenot only is our "BLACK" white label networkconverting like no other on the service, but you can achieve a much higher ranking with a site such as thisthan with a white label romance site... (and you`ll certainlycome up against less fierce competition too).

It really is all good, so have a think about joining the winning network and establishing yourself before the rest.

Until next week...

Kindest regards,


The Bone Fish Affiliate Team


Our Top Ten Favourite PPC Search Engines

As promised, this is the first week of a ten-part series that reveals the TOP TEN PPC SEARCH ENGINES which will hopefully help to get yourmarketing off to a tee. So this week....in FIRST PLACE we have...

1. GoogleAds mentioned last week, Google (Adwords) is the biggest and best for volume, quality traffic and usability,and offers PPC advertising and site-targeted advertising for both text and banner ads.

Having approximately 100 different language versions and anindex that reaches over 10 billion web pages, this search engine is without a doubt in a league of its own. What`s more, there is no minimum spending requirement or time limit, becauseyou simply pay a one-off $5 fee to register your details. Then, once you`ve put your AdWords campaign together, you can be up-and-running in minutes.

Whether you`re a fan of Google or not, you can`t dispute that itprovides some great tools to help advertisers meet their targets. For example, Google Analytics, which is integrated with AdWords, helps you to discover which keywords perform and which should be cut, andthe website Optimizer (in beta), enables you to test variations of marketing content on your landing pages to see which version results in increased conversions.

However, the downside of all of these plus points contributes to it being one of the most (if not THE most) expensive search engines out there. And okay, you can admittedly get a lot of traffic from Google, but only "IF" you manage to get your ads to stay active. Saying this though, as far as Bone Fish is concerned Google is still very much at the top of its game and will help you to reach your targets and goals - just so long as you keep an eye on the pennies.

Newsletter, July 7th, 2008

New emails now live!

How many of you out there read our teaser-newsletter regarding modifications to our new Member`s Area but thought that all these changes were probably still months away from actually taking place? We`ll if you did think this, then you were wrong! Because this week we`re delighted to announce that our new Member Emails have actually GONE LIVE and are being extremely well-received by the public.

Having been launched a little under a week ago, over the past few days we`ve received some outstanding customer feedback with members actually praising our new postcard-like emails for their clarity, style and content - which was in fact, the aim of this project. Because here at Bone Fish Ltd we believe that the single most direct way of reaching members is through email communications, and therefore, it was absolutely imperative that we got it spot on.

As such, these Member Emails are now theme-based (gay, lesbian, adult and romance), which enables them to reach their target-market in a much more effective manner than their predecessors. What`s more, not only have these emails been designed with specific audiences in mind, but they also include much more relevant information to entice customers to come back to the site time-and-time again.

An example of this is the inclusion of snippets of messages that are in member inboxes to encourage the receiver to login and maybe subscribe to the service to enable them to get back to the members that take their fancy. It goes without saying that from now on with all our email communications, we will always endeavour to entice members to sign up and shed out a few pennies for a more comprehensive networking experience!

Not only that, but all new emails now also have direct links to the sections of the site in question. This ultimately ensures that they find their away around (especially the payment pages) with extreme ease at the touch of a button.

And that`s not the only piece of news for this week neither. You`ll be please to know that at the same time as our Member Emails were launched, Bone Fish Ltd received confirmation of it`s accreditation with Habeus. For those that are new to the industry, this essentially means that a minimum percentage of emails are guaranteed to make it into member inboxes on a daily basis.

That`s about it. We`re hoping that both our association with Habeus and the launch of our new Member Emails are going to make all the difference - not only to those that are signed up to the service, but also to your sales and commissions. Let`s see!

Until next week...

Kindest regards,


The Bone Fish Affiliate Team


Pay Day!

You`ll be pleased to know that it`s nearly that time of the month again - Bone Fish Pay Day! As such, we`d like to inform you that if you`ve chosen to receive your commissions via a BACS bank transfer, then the funds will be with you around Tuesday of next week - on the 8th of the month - which is much, much earlier than our typical 16th of the month!

With this in mind and considering the absolutely impressive time frame once again, those of you that have not opted for this method of payment might like to reconsider the next time around - especially if you`re being paid by cheque, which this month (horror of horrors), won`t actually be in your possession until approximately the 17th.

What`s more, a BACS bank transfer is indisputably the fastest and safest way to get your hard-earned cash into your hands RIGHT AWAY - and we mustn`t forget that at present, there are actually no transfer charges for UK account holders neither.

So come on... half the time in which you receive your commissions and bonuses by opting for payment via bank transfer instead!

Nevertheless, if (for any reason) you`d rather not be paid via BACS, then we`d like to suggest that you consider choosing PayPal instead. Monies distributed via PayPal are normally received relatively quickly, making it a great secondary option. For example, this month all affiliates that have chosen to be paid in this manner will receive their monies on the 11th. (Again, this is much earlier than the typical 16th of the month, and by far much faster than when getting paid by cheque).

With this in mind if you would like to talk this through with a member of the affiliate team, please don`t hesitate to drop us a line at the usual email address: affiliates@bone-fish.com. Alternatively, give us a call on (00350) 200 40335.


NB: All Bone Fish Ltd needs to perform an immediate payment via BACS are your UK account number and sort code. If you haven`t got your own bank account, we would like to inform you that we`re more than happy to transfer funds into a family member`s, close friend`s or associate`s account instead. Simply send us through the details.