Newsletter: August 29th, 2008

Still firmly on the up

It`s Friday again and the summer is very nearly over. Thankfully though, Gibraltar is still sunny and hot - so hot infact that even with September just around the corner, we don`t yet feel the need to don our long-sleeved tops and closed-toe shoes (and probably won`t for quite some time yet). But to celebrate the start of the month, Bone Fish Ltd has again set new bonus targets for all those that have signed up to the 100% Commission Scheme. Those that are not on the scheme but want the chance to earn 100% commission over and above their bonus targets, can get in touch with us by emailing: affiliates@bone-fish.com. It`s simple to set up and even simpler to make some extra dosh. But remember, those that are joining in the race to earn more only have a mere three days to psych themselves up, ready for another smashing month.

And it will be a smashing month. You only have to look at the fact that this month`s new sales are up by 45% on last month`s to see why - not to mention that both the lesbian and the black networks are still going very strong indeed. Because, letting you into another little secret, this week we once again witnessed another rise in sales for both of these networks, leading us to believe that everything is still firmly on the up.

That`s about it really. As a final thought you`ll be pleased to know that we`re now very, very, very nearly there with the new members` area too. With funky new features, tantalising templates, an adventurous advert builder and much, much more, our members (or should I say, "your" members) are going to be absolutely delighted with our new creation.

However, we never just take our own word for it. So, to ensure that we`ve got everything spot on and that affiliates are 100% happy with the way it`s all going to work, we`re calling upon you to try out the new service and really put it to a gruelling test.

As such, if you fancy spending some of your spare time beta testing the new members` area, then drop us a line at mike.fitzgerald@bone-fish.com. Because at Bone Fish your opinion is always very welcome - whether it be constructive criticism or perfect praise.

Until next week....

Kind regards,

The Bone Fish Affiliate Team


PS. Remember, you can find out what your bonus target is by logging in to the admin centre and entering the "Commission" section.


Our Top Ten Favourite PPC Search Engines

Welcome to the fifth week of our ten part series that looks into the finest Pay Per Click Search Engines. And this week, in fifth place we have... Searchfeed - a search engine that boasts a strong return on investment time and time again.

Searchfeed (http://www.searchfeed.com/)
Searchfeed is one of the few engines that can boast a great ROI - and actually mean it - and a search volume that is much more than just "reasonable". What`s more, with its comprehensive geo-targeting potential, the advertiser can actually focus on about 11 specific countries worldwide and aim for much higher results than with some of the other engines.

Interestingly, Searchfeed also has some fascinating and very specialised tools which allow the advertiser to create campaigns from scratch or easily upload existing campaigns using a "Bulk Keyword Uploader". What`s more, for adding smaller sets of keywords, easy to follow online forms are available to assist with the process. As is to be expected with a search engine of this caliber, advertisers can also change all or multiple bids simultaneously using the "Change Bids Tool" and it goes without saying, that reports appear in real-time providing immediate feedback on a campaign`s status.

An initial $25 is needed to get a campaign going, and keyword bids start at $0.01 with no minimum monthly balance or spending requirements. With Searchfeed, advertisers can have an unlimited number of keywords and listings, which are normally processed within two working days. Not bad, don`t you think?

And, to ensure that a campaign is always active, Searchfeed offers an auto payment feature which automatically withdraws funds from a credit card on file whenever the funds run too low. This feature can be easily activated or deactivated at any time throughout the campaign, and can be very useful for those that don`t always have the time to keep their eye on the ball.

Features and Tools:
Bulk Keyword Uploader
Bid Researcher
ROI Calculator
Free Campaign Cost Estimates
Searchfeed Reports in Real-time
Auto Payment Feature

The Bottom Line: Most definitely worth a shot but keep a watch over your account funds - especially if you have the auto payment feature activated and don`t particularly like surprises.

Next week...
Next Friday we`ll be introducing you to a site that has taken the white label concept to a whole new level - a site that`s available as a defined brand in English, Spanish and Portuguese, and which functions with an integral Bone Fish backbone.

... because remember: Bone Fish may provide the backbone, but the brand is always your own!

Newsletter: August 22nd, 2008

Climaxing conversions uncovered

Welcome to yet another exciting newsletter from the Bone Fish Team. Once again, we`re here to bring you up to speed on the latest news from the Gibraltar offices, to give you some fantastic tips on how to go forward with your online marketing, to provide you with information on what works and what doesn`t, plus any other tips and tricks of the trade. But unlike other weeks, this week we`re not only going to provide you with all of the above, but we`re going give you some very valuable inside industry information too.

You may or may not know that aside from running maintenance and service checks every 24-hours, every month Bone Fish Ltd completes a break-down of all site/membership sales, and every three months, it takes an in-depth look at where the online dating sector is heading as a whole.

And it was whilst completing this tri-monthly report that the affiliate team stumbled upon some top industry information... As such, this week - and as a special treat - we`re going to let you into a little secret. We`re going to reveal which networks are the most profitable in the online dating sector, and uncover which markets should be considered the near future.


Lesbians lead the way

So here goes... It appears that the best converting network out there is no longer the adult or romance network, but is in fact... the lesbian network. According to our recent study, it holds an outstanding conversion rate of 12.5% and has now knocked the socks off all other niches in the past three months.

Surprisingly, the lesbian network has taken the online dating industry by storm, pushing past other markets such as the gay and even fetish networks, and opening up other opportunities. Gee - this industry never ceases to amaze us!

What`s more, whilst doing our tri-monthly report, we came across some other interesting statistics too. Do you remember that not even three months back Bone Fish Ltd introduced a completely new, solely black network? Well, in the past 90 days it has not only stirred up great interest, but it is also converting at the fantastic rate of 4.5% already. This not only proves that our initial predictions of success for this network were correct, but thankfully it`s really taking off in great leaps and bounds and is starting to make some of our affiliates some serious pocket money.

I bet this has made you think - because it certainly has us! And so if you fancy opening up your brands and expanding into one of these fields (or any other network for that matter - because at present we actually have 28 different niches for you to choose from), then you know what to do. Contact Mike Fitzgerald at mailto:mike.fitzgerald@bone-fish.com?subject=Lesbian or visit the admin centre (www.bone-fish.com/admin.asp).The choice is yours!

Kind regards,


The Bone Fish Affiliate Team


Our Top Ten Favourite PPC Search Engines

Welcome to the fourth week of our ten part series that looks into the finest Pay Per Click Search Engines. And this week, in fourth place we have... MSN AdCenter - the world`s newest "big player on the block".

MSN AdCenter (http://adcenter.microsoft.com/)
MSN AdCenter is a newcomer on the scene and one which provides a ton of leverage and arguably the best quality traffic. It is also possibly the most ideal PPC search engine for new advertisers and novices, because there`s so much help available that you can get caught up by it all and very carried away in seconds.

Overall, it includes all of the features that you`ve come to expect from a major PPC search engine. The interface is clean and very user-friendly, setting up a new a campaign is easy and pain-free (and includes a full range of different options), and there`s a fantastic keyword research tool that displays the past month`s searches on chosen terms, as well as other relevant keywords and also the current month`s traffic for those words.

What`s more, the keyword tool also displays charts showing trends on the time of traffic, gender, lifestyle and geo-targeted information - and has you so engrossed in all of these trivialities that you can forget why you`ve logged into MSN AdCenter in the first place.

MSN AdCenter gets you started for just $5 and provides several options to help you improve your ad exposure over time by tweaking one the following variables:

Geographical location
Day of the week
Time of day (morning, afternoon or night)
Age and gender

The Bottom Line: Admittedly, and as is actually expected with any newcomer on the scene, there`s still a wrinkle or two that needs ironing out. But looking at the service as a whole, we can see that this search engine is certainly going to be a very important player in the PPC marketing game.

Newsletter: August 15th 2008

Bone Fish big bonuses

We`re half way through 2008 which means that before you know it, Christmas will be upon us (and all the expenses that it entails too). So this year, to help you plan well in advance and to pad out your wallet in preparation for the festive season, we`re offering you the chance to take part in our 100% BONUS SCHEME - a scheme that`s bigger and better than anything you`ve ever taken part in before, and one which offers achievable payouts each and every month!

Open to all affiliates on the Bone Fish programme, this scheme has been tried, tested and proven to give those that work their sites that bit extra. So, if you feel that you have what it takes to push your sites to the max - and if you want to be rewarded for it by having enough cash stashed away for Christmas - then simply email us at affiliates@bone-fish.com and get the ball rolling.

Kind regards,


The Bone Fish Affiliate Team


What is the 100% bonus scheme and how does it work?
With this scheme, Bone Fish Ltd pays its affiliates 100% of the commission over-and-above their personal bonus targets each and every month. That`s right, 100%. So for example, if an affiliate`s sales target is set at 500 and he/she generates 1,000 in new sales, he/she will receive a 500 bonus on top of their normal commission.

How is a bonus target set?
Each existing Bone Fish affiliate is set a new "bonus sales target" based on the sales that he/she made in 2008. Bone Fish Ltd ensures that this sales target is as achievable as possible by basing the figure on each affiliate`s individual sales history. All bonus targets are re-evaluated and re-assessed each month, following a careful study of the sales results.

How are the sales assessed for this bonus scheme?
Only "new sales" are considered for the bonus scheme, not rebills or refunds. Therefore, the 100% bonus is only valid if the target is reached via new sales. Nevertheless, the standard commission scheme is still applicable for rebills - even though rebills do not qualify for the "100% bonus scheme".

How do you qualify for this bonus scheme?
To qualify for the bonus scheme you have to have accomplished at least 200 in new sales in a single calendar month over the last year. However, if you haven`t made 200 in a single month over the last year, it doesn`t mean that you`ll never be eligible for the scheme. The "100% commission bonus scheme" will simply start from the month that you do reach the 200-mark.

Once on the bonus scheme, what happens if you fail to reach your target?
Nothing whatsoever. A bonus target is set to act as an incentive to encourage affiliates to continue to generate new sales each month, as well as rebills. If you fail to reach your target in any given month, the target will remain the same in the succeeding months until the target figure is achieved - at which time, a new target will be set.

When will you receive your bonus?
If you break your bonus target in August 2008, it will be paid with your August commission in October 2008, and so forth.

Who can you contact if you need help with this scheme?
Mike Fitzgerald, founder and director of Bone Fish Ltd, is available to assist you with any queries that you may have regarding this bonus scheme or any other issue. He can be contacted via the email address: mike.fitzgerald@bone-fish.com.


Our Top Ten Favourite PPC Search Engines

Welcome to the third week of our ten part series that looks into the finest TOP TEN PPC SEARCH ENGINES.And this week, in THIRD PLACE we have... Black Label Ads - The Internet`s Adult Ad Marketplace.Receiving over 200 million page views a day and therefore a definitive Bone Fish favourite, Black Label Ads is one of the greatest and certainly one of the most under-estimated PPC search engines for adult advertising on the net.

Here`s why:

Reach visitors across 3,500+ sites - all with a single buy. Black Label Ads helps you to reach your target consumer across a whole network of sites that range from major web brands to smaller specialty sites. Black Label Ads serves ads on hundreds of thousands of page views daily.

Advanced targeting and high-impact ad types. Tell Black Label Ads who you`d like to target - defined by user or site characteristics - and they`ll help you reach them. OTX (Open Targeting Exchange) ensures that your ad benefits from leading edge targeting; and standard ad units - like banners, text ads or even unique Full Page Ads - help you to generate significant traffic day after day.

Target your audience by:
* DMA and country
* Gender and age
* Keywords, channels and categories

Optimize your campaign to maximize resultsBlack Label Ads offers advertisers unparalleled transparency and control. With this PPC search engine, you can see every site your ad has run on, and can allocate more budget to better-performing sites or pause under-performing sites, as and when you wish.

Without a doubt, the bottom line is that your budget for adult advertising will work much harder and faster with this search engine than with any other out there.

Newsletter: August 1st, 2008

Bone Fish Finds Its Mojo!

Hi and welcome to another newletter from Bone Fish Headquarters in the sizzling heat of Gibraltar! Suzi is currently away in Gambia looking for antelope as we speak so the duty falls to the design team to inform you of the latest goings on this week.

July Bonus Exceeds £10,000
We have calculated the bonus commission for July to be in excess of £10,000! This will be credited to your accounts next week.

Lowered Bonus Targets
For affiliates looking to push on over August we have lowered many of their targets with immediate effect! Your account manager or I will be in touch over the beginning of August to let you know your new levels.Not on the bonus scheme? Get in touch directly with me.

Bone Fish`s New Mojo
An excellent example of the unity between front end and back end integration. Please feel free to take a look at the sites and let us know if you want to discuss higher level integration.

Mojo Gay Network
Mojo Forces Network
Mojo Lesbian Network
Mojo Naturist Network

Early Payment This Month!
That is it for this week, remember if you include your bank details you will be paid around the 8th August!