Newsletter: January 23rd, 2008

Surviving the Credit Crunch with Bone Fish

Another week is over and despite the world`s economic crisis, it seems that Bone Fish is still living up to all expectations and is continuing to push itself through the credit crunch with a spring in its step. In fact, of late, Bone Fish has become unstoppable. This week alone over 100 applications have made their way to the affiliate department and enquiries have been piling in by the thousand. Without a doubt, this pretty much confirms that the online dating industry is unlikely to be affected negatively by the recession, but instead could actually thrive as a result of it. Fingers crossed.

Taking a look at the press this month, you may have have noticed that the economic downturn has also been affecting another area that indirectly relates to the dating industry. A recent survey by the Mirror has shown that since the start of the credit crunch, marriage break-ups have rocketed by some 50 per cent, and in turn, have boosted - at an alarming rate - business for divorce lawyers. (It seems that partners of high-flyers have been rushing to secure financial settlements in case the looming recession results in a reduced sum).

Don`t you think it would be interesting to see whether with more and more people looking to save money by dating and socialising in a cheaper manner, it has any bearing on the online dating industry? After all, with the unprecedented increase over the past month of new member sign ups and a rapidly increasing number of singles that are ready for round two of love, it wouldn`t be unreasonable for us to believe that these two issues could maybe start to work hand in hand. (Not that we wish a divorce on anyone!).

And when we say that sales are on the rise we really do mean it. In only 22 days, 2009 sales at Bone Fish have gone up by 10% - and with so many conversions taking place and recurring memberships too, not only are our affiliates happy little bunnies but they are now really starting to see the benefits of working with a white label provider such as ourselves.

The year 2008 saw another 15 affiliates go full-time with the BF programme (we believe that we now have around 60), and this year (so far) an additional three affiliates have jumped on the bandwagon too. More and more partners are seeing that with Bone Fish, a bit of hard work and some comprehensive marketing knowledge, it IS possible. What`s more, many more affiliates are realising that in a short space of time they could actually throw in the towel at their regular workplaces in favour of a better life. Working hours to suit - in pyjamas or on the beach, setting own targets and deadlines, and being their own boss. If you would like to discuss the possibility of working for yourself on a full-time basis, feel free to get in touch with Mike Fitzgerald.

Gee, right now we doubt that nothing would make them happier...

On that note we`ll leave you to your own devices and to get back to your sites. But as a final thought, we`d like to ask that you remember that NOW IS THE TIME to work as hard as possible to make things work - because although we may be in the grip of a depression, no one wants to give up the simple pleasures in life and as an affiliate of the Bone Fish programme, you really can benefit from the dooming times ahead.

Until next week....
The Bone Fish Affiliate Team

More News: Promotional Campaigns

Bone Fish is currently in the process of putting together a series of promotional offers for members on all sites in an attempt to really exploit the current economic climate. For more information on this matter, keep watching this space.

More News: It`s a Dog`s Life

This week we`d like to give a special mention to the most unlucky member of our team. Technical Author and avid doggie lover, Gareth Beckley, discovered that not all four-legged mutts can be considered "man`s best friend". One afternoon whilst out walking his two black Labs, he came into close contact with a very vicious German with large, sharp fangs and an even larger mouth. The result - two severed tendons and a minimum of six weeks without exercise or the use of his right hand. This incident follows many others - being towed away on his first day at work, a nasty motorbike fall in the pouring rain, a prang in the car only this morning... and many, many more. As such, we`d like to wish Gareth the best of luck for 2009 and hope that he gets the use of his hand back soon. He`s looking very frustrated of late and just can`t function without it!

Moral of the story: Stay away from bitches; they`re not all as friendly as you think.