Newsletter, February 6th 2009

Sexy Statistics at Bone Fish

In an economic downturn such what we find ourselves in today, it`s of utmost importance to really pinpoint our target audience, our strengths and our weaknesses to be able to advance and make comprehensive marketing decisions throughout these tough times.

As such, this week we`ve taken the time to find out as much as we can about our members and their preferences, and have looked into factors that play a large role in converting free members to subscribing members across the whole spectrum.

And we have certainly come across some interesting findings. Just looking at how the year`s begun, we can already see that the depression is certainly not affecting the number of individuals around the world that are signing up to our service. As we stated last week, even though we are going through a recession, most people are adamant not to give up the basics features in life that keep them happy. So, although there may not be the money to spend in watering holes whilst looking for a perfect match, people are still very much willing to hand over their hard-earned cash to find a partner online - after all, it costs a tenth of the price (take into account the petrol to the pub, the obscenely over-priced beverages, etc) to effectively date in the comfort of their own homes.

What else can we see from the stats? The average age across all online dating networks is 35, and the network that finds itself right up the top for new sign-ups is the swinger network.
Our oldest members tend to opt for the naturist niche (followed closely by the disabled network), with 20-30 somethings housing the youngest individuals on the service.

The fastest converting network is - without a doubt - the adult network (some members are taking as little as 3 hours between joining and activating), not forgetting that the lesbian network is still converting at the highest rate of all, and the black network is still showing the greatest promise for the year ahead.

With this in mind, and taking heed of the information above, we`d like to encourage you to keep at it - to set up new sites and really make the most of the recession. Because the public is still signing up to online dating sites and our figures don`t lie!

On that note, we`ll leave you too it. Hopefully you won`t get too snowed under (especially those that live in the UK), and the team at Bone Fish in Gibraltar will do their best not to get too bogged down in the torrential downpours that just don`t seem to stop.

Have a fantastic weekend and hopefully, with Valentine`s Day and the week of lurve approaching fast, you`ll see profitable sales during the next seven days too.
Until then...


Kind regards
The Bone Fish Affiliate Team



Affiliate Spotlight: Peter F from Middlesex

We like to reward good work and give praise where it`s due. And this time we`d like to give a pat on the back to one of our longest standing affiliates (in fact, he`s now a Super Affiliate) - Peter F.
Peter joined the Bone Fish programme with his first site http://www.ideal%20romances.com/ at the end of May 2001. Since then, he`s put more than 20 sites live - largely disabled dating sites and more recently adult dating sites - and has since become one of most successful affiliates of all time.

As such, we would like to wish Peter the very best of luck for the year 2009 and ask him to keep up the good work. He`s got his sites down to a fine art and his marketing is pretty much spot-on. Peter is the prime example that with hard work, dedication and a small touch of marketing, you can indeed become very successful with Bone Fish Ltd.