Newsletter: April 03, 2009

Important News - New Mail System

With so many white label providers out there, you have to sometimes ask yourself if you`ve made the right decision by choosing Bone Fish. Well, we`re sure that if you were 99% sure before, then this week you`ll be 110% confident that we are the provider for you. Why? You may ask! Because we`re ALWAYS one step ahead of the rest - not only with the Bone Fish service and site innovations, but also with security and ensuring that we reach all members time and time again.

As you may or may not be aware, AOL, Hotmail and Yahoo have tightened the reigns and are making it increasingly difficult for companies such as ourselves to reach their users.

This is due to a combination of factors: bounces, complaints, spam traps... the list goes on and on. So, in an attempt to always ensure that Bone Fish`s members receive any and all of our communications - and in the same manner ensure that the Bone Fish reputation stays intact - we have recently taken a variety of measures.

Aside from having spent a five-figure sum to ensure that our reputation stays 100% clean with white lister Habeas, (which, in our eyes is the only viable long-term solution considering as more and more ISPs are following in Hotmail`s footsteps) - we have produced a brand solely for member emails and one that will ensure we remain "well-reputed" on the net.


Match Mailer

The brand, which should sound familiar due to being used in various member emails in the past, will be known as "MATCH MAILER". Match Mailer will be used to send out all member communications and will act as a new centralised source to help us remain clean with the likes of Habeas, etc.

Without going into the intricacies of the matter, having a centralised source of this nature will not affect anything from the affiliate`s point of view but will instead help to sustain the confidence in your brand and ours.

By taking a look at the Match Mailer website: http://www.matchmailer.com/, you will notice other novel features that will benefit members too. For example, members who are unable to remember which sites they have joined can enter their email address and will subsequently receive a verification mail. This feature does actually already exist on the Bone Fish corporate site, however, we felt it appropriate for members to have easier access to information such as this. (Besides, the corporate site is essentially aimed at affiliates where as Match Mailer has been designed to be more member centric).

What do Bone Fish affiliates have to do?

Essentially, Bone Fish affiliates do not have to do anything at all to continue running as smoothly as they have been. However, you do all need to be aware of one small issue. When setting up new sites, sub sites or modifying either of the two, the title of the "Group Name" can no longer be the same as the URL. For example, if the URL is http://www.somethingcupid.com/, the title cannot be the same but should instead be "Something Cupid".

The reason behind this is that having the title the same as the URL could potentially be classified as phishing - and as such and if this occurs, then not only will Bone Fish`s reputation be in jeopardy, but that of the site as well.

Please bear this in mind when setting up or modifying sites, and if you need further help on this matter, then please don`t hesitate to contact the affiliate department: affiliates@bone-fish.com.
NB: Existing affiliate site owners do not have to do anything as this change-over will be executed in house. This will only affect affiliates when they set up new sites through the admin centre.


When will Match Mailer go live?

Bone Fish has spent the past week putting Match Mailer through its paces and rigorously testing all aspects, and shall spend next week further ensuring that everything is tip top and running as it should be. As such, we expect that Match Mailer will hit the ground running the week after next.

That`s all for this week, but please feel free to contact us should you have any queries regarding Match Mailer and the intricacies behind it.