Newsletter: January 23rd, 2008

Surviving the Credit Crunch with Bone Fish

Another week is over and despite the world`s economic crisis, it seems that Bone Fish is still living up to all expectations and is continuing to push itself through the credit crunch with a spring in its step. In fact, of late, Bone Fish has become unstoppable. This week alone over 100 applications have made their way to the affiliate department and enquiries have been piling in by the thousand. Without a doubt, this pretty much confirms that the online dating industry is unlikely to be affected negatively by the recession, but instead could actually thrive as a result of it. Fingers crossed.

Taking a look at the press this month, you may have have noticed that the economic downturn has also been affecting another area that indirectly relates to the dating industry. A recent survey by the Mirror has shown that since the start of the credit crunch, marriage break-ups have rocketed by some 50 per cent, and in turn, have boosted - at an alarming rate - business for divorce lawyers. (It seems that partners of high-flyers have been rushing to secure financial settlements in case the looming recession results in a reduced sum).

Don`t you think it would be interesting to see whether with more and more people looking to save money by dating and socialising in a cheaper manner, it has any bearing on the online dating industry? After all, with the unprecedented increase over the past month of new member sign ups and a rapidly increasing number of singles that are ready for round two of love, it wouldn`t be unreasonable for us to believe that these two issues could maybe start to work hand in hand. (Not that we wish a divorce on anyone!).

And when we say that sales are on the rise we really do mean it. In only 22 days, 2009 sales at Bone Fish have gone up by 10% - and with so many conversions taking place and recurring memberships too, not only are our affiliates happy little bunnies but they are now really starting to see the benefits of working with a white label provider such as ourselves.

The year 2008 saw another 15 affiliates go full-time with the BF programme (we believe that we now have around 60), and this year (so far) an additional three affiliates have jumped on the bandwagon too. More and more partners are seeing that with Bone Fish, a bit of hard work and some comprehensive marketing knowledge, it IS possible. What`s more, many more affiliates are realising that in a short space of time they could actually throw in the towel at their regular workplaces in favour of a better life. Working hours to suit - in pyjamas or on the beach, setting own targets and deadlines, and being their own boss. If you would like to discuss the possibility of working for yourself on a full-time basis, feel free to get in touch with Mike Fitzgerald.

Gee, right now we doubt that nothing would make them happier...

On that note we`ll leave you to your own devices and to get back to your sites. But as a final thought, we`d like to ask that you remember that NOW IS THE TIME to work as hard as possible to make things work - because although we may be in the grip of a depression, no one wants to give up the simple pleasures in life and as an affiliate of the Bone Fish programme, you really can benefit from the dooming times ahead.

Until next week....
The Bone Fish Affiliate Team

More News: Promotional Campaigns

Bone Fish is currently in the process of putting together a series of promotional offers for members on all sites in an attempt to really exploit the current economic climate. For more information on this matter, keep watching this space.

More News: It`s a Dog`s Life

This week we`d like to give a special mention to the most unlucky member of our team. Technical Author and avid doggie lover, Gareth Beckley, discovered that not all four-legged mutts can be considered "man`s best friend". One afternoon whilst out walking his two black Labs, he came into close contact with a very vicious German with large, sharp fangs and an even larger mouth. The result - two severed tendons and a minimum of six weeks without exercise or the use of his right hand. This incident follows many others - being towed away on his first day at work, a nasty motorbike fall in the pouring rain, a prang in the car only this morning... and many, many more. As such, we`d like to wish Gareth the best of luck for 2009 and hope that he gets the use of his hand back soon. He`s looking very frustrated of late and just can`t function without it!

Moral of the story: Stay away from bitches; they`re not all as friendly as you think.

Newsletter: January 13th, 2008

Positive Beginnings

Bone Fish would like to wish you a very happy new year and welcome you to 2009 - a year that we feel is going to be prosperous and very fruitful despite the economic doom and gloom.
Professionals in the industry predict that the recession will actually boost the online dating industry and the team at Bone Fish are not only in positive agreement, but are also almost certain that nearly all sites across the board will rocket to a great height over the next twelve months. But we suppose only time will tell...

If you`ve stepped into January with a heavy heart, you`ll be overjoyed to hear that even though Christmas has only just turned the corner, December`s commissions and bonuses have already been paid and as such, that ever-enlarging hole in your festive pocket should start to heal very shortly.

Remember, if at any time you wish to change the way in which you receive your commissions or if you wish to speed payments up, you can drop us a line (as always) at: affiliates@bone-fish.com.

What else? This month Bone Fish was over the moon with a number of affiliates for their efforts. Nearly all smashed their bonus targets in the "100% Scheme", and some - such as Paul S and Peter F - absolutely hammered their December goals without barely lifting a finger. Well done!!!

And this is not the only piece of good news that`s come to light lately. Here at Bone Fish we couldn`t believe our eyes when we watched in absolute amazement at how the Christmas and New Year period brought in a giant wave of new applications. Not only that, but an incredible amount of existing affiliates took the opportunity to set up even more sites via the Bone Fish service, affirming that our brand is indeed more trusted than ever before.

Of course, this influx of interest in the affiliate programme does mean that we do have a slight backlog of work, but we would like to reassure you that we`re ploughing through it as quickly as possible and will hopefully be back on track by the end of next week.

And so with a proud tear in our eye we say goodbye for this week and encourage all affiliates to keep up the effort and high standard that they maintained in 2008 so that 2009 can be their best year yet.


Until next week...



The Bone Fish Affiliate Department



New Recurring Payment System

Bone Fish would like to inform you that it now processes all recurring transactions in-house. Since December 10th, all rebills have been completely controlled by the new BF platform to ensure more control over refunds, rebill attempts and also times/dates of processing (particularly for payments made over the weekends and during holiday times).

In effect, this new system means that rebills can be processed on a daily basis and in a much more efficient manner. What`s more, taking a look at the past month we can already see a 40% increase - and we`re pretty sure that this percentage will increase even further.

Nevertheless, please be informed that when looking at the commission/rebill page in the admin centre, at present daily rebills for those that make a large number of sales will look different to normal. This is nothing to worry about as it is merely an indication that rebill figures are not as consistent as they were due to now being processed on a daily basis.